SUBWAY    |    footlongcookie.io


Subway asked us to drive Gen Z traffic to it’s Footlong Cookie.
So, we made a game


A .io game to be specific, like this one, or this one.
.io games are multiplayer, server based games that are super simple- both in mechanics and design. 
And they are super popular with gen z.





Here’s how it works.


You start small, and eat in-game toppings to grow.


As you grow & eat other players, toppings eaten in-game add to your cookie


Once you reach “Footlong Status”, you can order your custom made cookie straight to your door.
We’re partnering with the internets most beloved streamers,

so fans can play against them while they stream.


Imagine this: a kid is given the opporunity to not only play with their favorite streamer, but also appear on their stream to millions of people as their own cookie character.



BUT WAIT: THERES MORE

If you manage to find and kill your streamer in game, you unlock the opportunity to order their exclusive, secret menu cookie.



Which, of course, makes huges waves on social.
We all know your phone eats first.
Wanna get into the crumbs?  Check out our case study below


Art Directors
Copywriters
CBM
Mia Kasper, Nithya Charles
Kedi Hickman, Jackson Wald
Erin Kang


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© mia kasper